The purpose of establishing and operating Kanon agencies is the following:
  • Creating the necessary platforms and helping and strengthening the supply and sales system and developing the export of handicrafts and tourism products
  • Marketing and attracting tourist groups from target countries
  • Attracting international investors to participate in Iran's tourism projects
  • Creating interaction and cooperation with international tourism and motoring organizations in order to transfer experience and implement joint programs
  • Transferring the knowledge of tourism inside the country through the exchange of experiences and international communication
  • Implementation of Paragraph 1 of Article 3 of the Statute of the World Tourism Organization (UNWTO)
  • Strengthening and developing the position of the Islamic Republic of Iran as an exemplary tourist destination
  • Information, advertising and tourism marketing
  • Cooperation and participation in the implementation of research projects
  • Participation in targeted business exchanges in the field of related industries
  • Providing any services to Iranian nationals in the target country based on the description of the center's duties and existing regulations